Portfolio

Donald_Fraser,_WritingConsulting_Logo

Donald is the owner of small print. With a decade of communications planning and delivery, he has the experience and connections needed to successfully garner attention for your programs and events.

New Media/Social Media
Donald conceptualized and founded the #Petertweeter Awards, a celebration of the Peterborough social networking community. Click here for the #Petertweeter Film Festival, a series of shorts for and of the #2013 show.

Small Print at the first ever Creative Cocktail speakers series:

Marketing Tools

For a larger version, please click here.

PRHCF2011AnnualReport_FINAL_rh_LR1_Page_1

Peterborough Regional Health Centre Foundation Annual Report

ShowcaseFall2010-4
Showcase: Athletics Complex

Magazine Articles
The Road According to Ian Tamblyn

Backyard Science
Planting Seeds: Cathy Dueck Profile
Snowshoeing: a Winter World at Your Feet
New Field, New Building New Attitude

Editing
Managing Editor Trent Magazine

News Briefs
Trent Students “Pump it Up” for Metric Show(including photo support)
Don Tapscott Maps the Landscape of the Internet (including photo support)
Cancer Research Put Under the Microscope (including photo support)

Blogs
Farm to Table
small print

Op. Ed.
(a small selection)
Metered Internet: the Rich Get Richer, We Get Screwed
My Free Marketing Advice to the CBC and Toronto Maple Leafs
Holy Night In Canada
A Lesson In Optics
Today’s Flu is Brought to You by the Media
Of Ink and Blood: Thoughts on Bike Wars
fruit_flies_over_baghdad

Media Hits
(Just a few of the countless hits from the last several years)
Cycling Summit
The Environmentalist’s Song

Peterborough Beats Provincial Average On Earth Hour
Young Commuters Going Green
Trees in the City
Earth Day Plans Underway
Students Learn to Go Greener
One Thousand Acts of Green

Communications Planning
Communications Brief ~ Trent Magazine
Charitable Status ~ Trent Centre for Community Based Education

Radio Ads

Car Free Weds ASTRS ad

Television

 

CHEX Television Feature of Donald’s Kids’ Songwriting Workshop:

“Green Update” interview with Rob Winslow of 4th Line Theatre:

“Green UpDate” interview with Candace Shaw of the Peterborough Folk Festival:

Media Hits

Donald Fraser Profile ~ Peterborough Examiner

Series Writing:

kidz-ink2A five part series about the Osborne’s, a family who have dedicated themselves to learning about environmental sustainability. Featured in Peterborough Kids, Northumberland Kids, and Lakeridge Kids magazines.

Simple Steps to Sustainable Living ~ Part 1

Simple Steps to Sustainable Living ~ Part 2

Small Steps to Sustainable Living ~ Part 3

Small Steps to Sustainable Living ~ Part 4

Small Steps to Sustainable Living ~ Part 5

Jingle Writing:

Start Thinking In a Brand New Way

Start Thinking in a Brand New Way was recently re-recorded for the City of Peterborough and Active and Safe Routes to School Peterborough. A jingle-length version will be used for TV and Radio ads, as well as for announcements in Kawartha Pine Ridge District Schools. It has been used by two school boards in Australia as well as school groups in New Jersey.

  • Current Clients

    We're busier than ever at Small Print, with a great new roster of clients, including: Trent University, Greater Peterborough Area Economic Development Corporation, Peterborough Tourism, The Peterborough Regional Health Care Foundation, Trent University Alumni Association, Peterborough EATS Peterborough Bicycle Advisory Committee, Peterborough This Week, Market Hall, Kidz Ink Corp, www.mykawartha.com