donaldDonald Fraser ~ Owner/Lead Writer/Communications Consultant

As a writer, Donald Fraser’s work has been featured in media outlets across the country — his emphasis, however, is on local stories.

Throughout his career, Donald’s work has appeared in Canadian Geographic, the Toronto Star, and the Globe and Mail. He a former columnist for both the Peterborough Examiner and Peterborough This Week, and a former writer/producer/host for a long-running segment on CHEX Televsion’s NewsWatch at 5:30. He is a former writer for Fish’n Canada (Canada’s longest-running and most watched outdoor television show) on Global Television, and the Outdoor Radio Journal on Sportsnet The FAN590. Donald is the current Managing Editor for Trent Magazine and a long-running columnist for the Kids Ink series of magazines (Peterborough, Durham, Northumberland, York Regions). He hosts the #TrentVoices series of podcasts.

Current/former PR/Communications writing clients include: The City of Peterborough, Trent University, The Greater Peterborough Area Economic Development Corporation, Peterborough Tourism, The Peterborough Regional Health Care Foundation, the Centre for Addiction and Mental Health, Canada Parks and Wilderness Society, and many others.

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Through one-on-one consultation, Small Print will take you through the process of getting your programs and products community-wide attention.  From helping to define, clarify, and design your message, to generating media interest, to the creation of promotional materials and campaigns, Small Print will guide you through the steps needed to garner positive public attention.

Working with a stable of young designers, Small Print can help you create effective marketing tools, including:  media releases, flyers, newspaper articles, newsletters, web sites, displays, decals, posters, bus advertisements, and much, much more.

With years of experience and a wealth of community and media contacts, small print will help you achieve success.

Donald’s work receives rave reviews from clients and colleagues alike.  Here are just a few of the accolades he has received over the years:


“Donald Fraser is a distinguished, contributing citizen of Peterborough.  He is a highly professional person whose professional interests flow over into his personal life and the community.

He is an environmentalist who knows how to implement community-wide plans to improve the environment.  In my experience, that is not a common combination.

He is a creative person who has designed promotional materials for both me and for colleagues.  I have attended events which he has organized – events that are invariably full of energy and to the point…”
Peter Adams,

M.P. Peterborough, ON


“His writing deals with issues in an informative and authoritative manner.”
Rob McCormack,
Lifestyles Editor, Peterborough Examiner


“Your words brought a smile to everyone in my office, and certainly expresses what we are all trying to accomplish…  It is always encouraging for me to work with people like you who work so hard to help us all start thinking in a brand new way.”
David Anderson

Federal Minister of the Environment


“He balances creativity and quirkiness with statistics and facts, leaving lasting impressions with those looking on… Donald creates a friendly, educational and encouraging way to share his knowledge and pass along the message.”
Teresa Kaszuba,
The Daily Show,
CHEX Television


“Donald Fraser knows communications. A skilled and intelligent writer, Donald can provide just the right tone and content for your message. His subjects are thoroughly researched and communicated in a unique yet comprehensive manner.”
Roxane Primeau,

IT Program Coordinator,
Software Human Resource  Council


“Donald is an extremely versatile communicator.  His writing style is crisp, witty and conversational.  His warm but intelligent manner is equally evident on camera, on the page, and face-to-face.”
Cathy Dueck,

Manager, Ecology Park


“Be prepared for some smirks, belly laughs, eyebrow raising and some just plain good reading when you pick up something written by Donald Fraser.  I have worked with Donald for several years and always look forward to reading what he has come up with.  Whether it be a headline he has created or a longer story, the quality of Donald’s writing is accessible and lively.”
Susan Sauvé,

Transportation Demand Manager,
City of Peterborough

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  • Previous Clients Include:

    Trent University, Peterborough Economic Development, Peterborough and the Kawarthas Tourism, Trent University Alumni Association, City of Peterborough, Fish'n Canada (Global Television), Centre for Addiction and Mental Health, PRHC Foundation, Electric City Culture Council, Market Hall, North by Northeast, Kidz Ink Corp, and many more!