Donald has extensive experience managing end-to-end social media operations, including strategic planning, campaign development, content creation, community engagement, analytics, and performance optimization. He has led social media efforts for organizations such as Trent University, Peterborough Tourism, Peterborough Economic Development, Kawartha Nordic, Peterborough GreenUP, Market Hall, Electric City Culture Council, and many others, driving brand visibility and audience engagement through innovative and data-driven strategies.